MARKA – SKŁADOWA WIZERUNKU FIRMY SZKOLENIOWEJ NA POLSKIM .. J . Altkorn defines brand as: „Product that provides functional benefits plus value. MARKA – SKŁADOWA WIZERUNKU FIRMY SZKOLENIOWEJ . J. Altkorn defines brand as: „Product that provides functional benefits plus value added. 45 J. Altkorn, Wizerunek firmy, Wydawnictwo Wyższej Szkoły Biznesu w Dąbrowie Górniczej, Dąbrowa Górnicza , pp. 46 S. Um, J.L. Crompton, The.
The primary objective of the publication is defining the factors and processes affecting the efficient course of actions undertaken around building a positive image of the organisation. The study raises key wizerune, of this issue.
The same studies have also confirmed that an inherent feature of wizerunel knowledge-based economy is the level of the intangible asset share as regards determining the position of an organisation brand, reputation. The unbridled increase in competition has led to the generation of a growing volume of advertising offers for buyers, as a result of which standing out among other market players has now become more of an issue.
One of the ways to enhance an organisation’s presence in a changing environment includes measures promoting its positive image creation and shaping of favourable valuable opinions about it.
The selection of the appropriate image concept to a constantly changing business environment in terms of competing or consumer preferences requires an effective response to their experiences in the cognitive, emotional and behavioural dimensions. If they are positive, they will contribute to building a favourable mindset among consumers, which in turn will facilitate the formation of a positive image of the organisation.
Instytut Pracy i Spraw Socjalnych — Zarzadzanie zasobami ludzkimi, 6 Firma i Rynek4. Zaufanie a stratyfikacja firm.
Principles of Corporate Communication. Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach Wiarygodny dialog z otoczeniem.
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The image of a research institution as an important element wizrunek shaping the level of competitiveness of the organisation. Issue 2 First Online: Abstract PDF References Article Recommendations Summary The primary objective of the publication is defining the factors and processes affecting the efficient course of actions undertaken around building a positive image of the organisation.