: Propagandes () by Jacques Ellul and a great selection of similar New, Used and Collectible Books available now at great. Introduction. Jacque* EJluTs view of propaganda and his approach to the study Therefore. Ellul distinguishes various fonrts of propaganda and calls his book. 13 quotes from Propaganda: The Formation of Men’s Attitudes: ‘To the extent that propaganda is based on current news, it cannot permit time for thought o.
But to talk about critical faculties and discernment is to talk about something far above primary education and to consider a very small minority. Well-organized propaganda is able to work with different elements that exist within a nation such as religion, political parties, and labor groups.
Propaganda can gradually undermine prejudices and images in order to weaken them.
Why Merton grew more hesitant to cite Ellul on technology less than two years after his initial enthusiasm remains unclear. There is never any awareness — of himself, of his condition, of his society — for the man who lives by current events. The Formation of Men’s Attitudes.
Therefore, continuing propaganda propafandes slowly create a climate first, and then prevent the individual from noticing a particular propaganda operation in contrast to ordinary daily events.
This is sociological in nature because it provides stability to society by supporting the “way of life” and the myths within a culture. Tactical political propaganda seeks to obtain immediate results within a given framework.
Rebellion is incited by the propagandist who knows that hate is one of the most profitable resources when drawn out of an individual. He is obliged to receive from it his justification and authority, without which his action will seem to him absurd or unjust, which would be intolerable.
The challenge is creating an irrational response on the basis of rational and factual elements by leaving an impression on an individual that remains long after the facts have faded away. Psychological and physical actions are inseparable elements to propaganda, however, if no influence is exerted by an organization then there can be no propaganda because it cannot operate in a vacuum. Sociological propaganda creates an indisputable criterion for the individual to make judgments of good and evil according to the order of the individual’s way of life.
The individual must always be considered as a participant in a mass and similarly the mass must only be viewed as a crowd composed of individuals. An ideology is either fortified within a group or expanded beyond the borders of a group through propaganda. Society must contain elements of both an individualist society and a mass society. Moreover, there is a spontaneous defensive reaction in the individual against an excess of information and — to the extent that he clings unconsciously to the unity of his own person — against inconsistencies.
The individual undergoes profound changes while being propagandized mainly the diminishment of personal activity. An understanding of the conventional patterns and stereotypes that pre-exist in a milieu provide the propagandist with material from which to build off.
Modern man wants to be convinced that by acting lelul a certain way he is obeying reason in order to have self-justification. However, in horizontal propaganda there is no top down structure but rather it springs up from within the group.
It can be ideological and doctrinaire- that is the Communist type.
These currents reinforce society and hold man’s major convictions and propaganda must voice this reality. Though Merton included several comments on technology that year in his book Conjectures of a Guilty Bystanderhe cited Lewis Mumford on the topic without referencing Ellul.
He is unstable because he runs after what happened today; he relates to the event, and therefore cannot resist any impulse coming from that event. His fifth point consisted of a quote from The Technological Society. The individual is by no means just an innocent victim of propaganda when in fact he provokes the psychological action of propaganda by not merely lending himself to it, but also from deriving satisfaction from it. All propaganda is based on a need, a dual need, first there is the need of state to make it and second there is the need of propagandee to receive it.
First conditions for growth and development of modern propaganda: The nature of propaganda has changed over the course of time and yet it is evident that propaganda cannot exist without a milieu. Want to Read Currently Reading Read.
The main body of his thinking regarding technology is derived, however, from fragmentary and episodic explorations in journals, letters and other writings.
Under these conditions there can be no thought. In this book Ellul but argued that modern propaganda was intended to spark action towards a desired response by developing learned attitudes, and that it drew from scientific analyses of psychology and sociology.
Propaganda stops man from feeling that things in society are oppressive and persuades him to submit with good grace. These are indicated by principal symbols of the culture the propagandist wishes to attack since these symbols express the attitudes of a particular culture.
Once a mass society is created, public opinion will begin to play a role to help individuals form their own personal opinion.
Propaganda Quotes by Jacques Ellul
It is strictly a sociological phenomenon, in the sense that it has its roots and reasons in the need of the group that will sustain it. This thorough analysis made by Ellul illustrates that to downplay the importance of the sociological influences of propaganda to psychological ones is a dreadful error.
The indifferent are apolitical and without opinion, therefore they are outside of propaganda’s grasp. It eradicates the individual out of his normal framework and then proceeds to plunge him into enthusiasm by suggesting extraordinary goals which nevertheless seem to him completely within reach.
But the results are identical: It is a necessary instrument of a state or institution to spread information to members of the group or society. Refresh and try again. Languages Deutsch Edit links.
Not all retreat participants immediately embraced this critique of technology. The propagandist cannot be constrained by the ideology of his State but must jadques in jacquues of the state and be able to manipulate the ideology as if it were an object.
It is remarkable how the various presuppositions and aspects of myths complement each other, support each other, mutually defend each other: Though largely unchurched at the time, Ferry retained spiritual sensitivities and harbored anti-war sentiments. These currents include accepted structures such as collective sociological presuppositions and myths that are fundamental to society. This acts as a disguise that must be there to hide what is really happening behind the scenes in the government.
Bartlett held an accurate interpretation of the goal of propaganda as not merely as an instrument to increase political understanding of events, but to obtain results through action. Sign in with Facebook Sign in options. HarperCollins, The freedom to express ideas is no longer at stake in this debate but it has been replaced by mastery and domination by the State or some powerful groups over the formation ellull opinion. Political Propaganda involves techniques of influence employed by a government, a party, an administration, or a pressure group with the intention of changing the behavior of the public.